Our Story

Since establishing its first U.S. offices in a Hollywood storefront in 1957, Toyota has enjoyed a Hollywood-like storyline in America. But its rise to stardom would not have been possible without the pivotal roles played by a wide cast of characters, including Cabe Toyota in Long Beach.

Cabe Toyota was one of Toyota’s first dealers in Southern California and just the brand’s 32nd franchise in America. To put that into context, Toyota now boasts a U.S. dealership network of some 1,200 retail outlets. The Cabe family saw Toyota’s potential early on, even if sales success then was anything but the sure thing it is today.

Cabe Toyota was family-owned and -operated when it opened its doors in 1966 and it’s still family-owned and -operated today. Cabe’s longstanding commitment to their customers and the Long Beach community has helped the dealership success through the economic ups and downs over the past 58 years.

Cabe Toyota Long Beach is a multiple Toyota President’s Award winner. This is the highest honor a dealership can receive from Toyota. To qualify, Cabe Toyota earned high marks across a broad spectrum of business measures, including customer satisfaction in sales and service. Other recognition includes USA Today California’s Best Car Dealership 2025. #1 Rated Toyota Dealer for online reputation, Highest rated Toyota Dealer on Yelp, Google and more. The Better Business Bureau concurs, awarding Cabe Toyota an A-plus rating.

Cabe Toyota is committed to being a strong community partner and donates to many nonprofit organizations including Ronald McDonald House, Salvation Army, Long Beach Memorial foundation, Children's Hospital, Long Beach State & numerous local community schools and organizations.

Cabe Toyota founding partner & primary sponsor of The Toyota Owners and Restorers Club or T.O.R.C. Cabe Toyota was instrumental in bringing TORC’s largest event Toyotafest to Long Beach. This year the 29th Annual Toyotafest was held at the Queen Mary and over four thousand spectators from all over the US, Canada, Puerto Rico and Japan viewed 300 individual collector cars and specialty displays from Toyota Motor Sales, Lexus and Scion.

What is the secret to Cabe Toyota’s success? Perhaps it’s a business philosophy that emphasizes an un-yielding commitment to Employee and Customer Satisfaction and willingness to share its success with the community, customers and employees who make it possible. Offering quality cars and trucks is, of course, a crucial first step. But the team at Cabe Toyota further strives to satisfy their customer base long after they purchase their Toyota or other Pre-owned vehicles.

That commitment to the long haul goes a long way toward explaining the steadfast loyalty of so many of Cabe Toyota’s customers. That includes Charles Muller of Los Angeles who said, “We have been buying cars at Cabe Toyota for over 30 years. We drive quite a ways because of the great service!”

To borrow a line from Toyota’s advertising past, who could ask for anything more?

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